The Next Starts Now: Celebrate Hyundai’s World Cup Partnership at Kelly Hyundai of Hamburg

For soccer fans and automotive enthusiasts alike, the excitement is building. The FIFA World Cup 2026™ is officially on the horizon, bringing together elite athleticism, global passion, and unparalleled energy. As an official partner of the World Cup, Hyundai is doing more than just sponsoring the tournament - we're transforming how sports enthusiasts experience the game, both on the pitch and behind the wheel.

Here's how you can bring the spirit of the tournament directly into your daily drive.

Experience the Thrill at the FIFA Fan Festival™ (And Win a Palisade!)

Running from the tournament’s opening on June 11 through the final whistle on July 15, The Next Starts Now Fan Experience is taking over major cities across the United States. This interactive combo perfectly blends soccer excitement with cutting-edge Hyundai innovation.

If you're planning a trip to catch a match or visit family near one of the host cities, make sure to check out the festival grounds. Attendees can participate in a variety of fun activities, including:

• Speed Kick: Test the power of your shot.
• Soccer Trivia: Prove your global soccer knowledge.
• The Cheer Zone & Brand Survey: Show your team spirit and share your feedback.
• Celebration Photos: Capture market-specific commemorative photos to remember the historic tournament.

The Ultimate Fan Prize: Win a Hyundai PALISADE

The best part? Guests who visit the experience will have the opportunity to enter a grand prize sweepstakes, where one lucky winner will take home a brand-new, incredibly capable Hyundai PALISADE!

Where to Find the Fan Experience:

• New York (USTA Billie Jean King National Tennis Center): June 11 – June 27
• Miami (Bayfront Park): June 13 – July 5
• Atlanta (Centennial Olympic Park): June 11–15, 17–21, 24, 26–27 | July 1, 7, 11, 14–15
• Los Angeles (Los Angeles Memorial Coliseum): June 11–14

Upgrade Your Dashboard with the FIFA World Cup 2026™ Display Theme

Hyundai is ensuring you don’t just watch the matches - you move right along with them. To celebrate the tournament, Hyundai has launched an exclusive, complimentary FIFA World Cup 2026™ Display Theme for your vehicle’s infotainment system.

This custom digital upgrade brings the electrifying atmosphere and roar of the stadium straight to your touchscreen.

Key Details for the World Cup Theme Download:

• Where to find it: Available as a free download directly inside the Bluelink® store. Explore and build here!
• Availability: This exclusive theme is live from May through mid-October 2026. (Be sure to download it before it leaves the store on October 19, 2026!)
• Requirements: Requires an active Bluelink® account and an eligible vehicle equipped with factory-embedded navigation.

Which Vehicles Are Eligible?

You can grab this limited-time digital upgrade on select new and recent Hyundai models, including:

• 2026 PALISADE & PALISADE Hybrid
• 2026 IONIQ 9 (Hyundai’s highly anticipated first-ever three-row electric SUV!)
• 2024–2026 SANTA FE
• 2025–2026 TUCSON
• 2025–2027 IONIQ 5
• 2025–2027 SANTA CRUZ

Shifting into the Future: Robotics, Innovation, and Soccer

Hyundai's World Cup campaign, "The Next Starts Now," isn't just about branding; it’s a showcase of groundbreaking technology. This year, Hyundai is teaming up with Boston Dynamics to bring Atlas, the world's most advanced humanoid robot, into the World Cup spotlight to showcase how advanced robotics can learn, interact, and move.

From pushing the boundaries of electric vehicles like the IONIQ lineup to redefining human-robot interaction, Hyundai is proving that the future of mobility is already here.

Scoring Big Savings from Stroudsburg All the Way to Lebanon to Hamburg, PA

Are you ready to upgrade your roster with a championship-ready vehicle? At Kelly Hyundai of Hamburg, we have an incredible lineup of World Cup-worthy SUVs and crossovers ready for a test drive.

Whether you need the spacious, three-row capability of the Hyundai PALISADE for the whole team, the eco-friendly efficiency of a TUCSON Hybrid, or the award-winning, all-electric performance of the IONIQ 5, we have the perfect fit for your lifestyle.

Don't stay on the sidelines this season. Head over to the Bluelink® store to download your complimentary World Cup theme, or visit Kelly Hyundai of Hamburg today to explore our inventory and score a great deal on your next ride!